Freelance Senior PR Executive (Part-Time)
Competitive Day Rate | Central London | Freelance | 2–3 Days per Week
Freelance Senior PR Executive opportunity with a highly regarded London-based interior design and architecture studio at an exciting stage of international growth. This is a senior, strategic role suited to a commercially minded communications professional with deep expertise in the luxury sector and a strong global media network.
Working autonomously while collaborating closely with the Marketing Manager, this role will drive a fully integrated, 360-degree approach to brand building. The ideal candidate will bring established relationships across international luxury media, a strategic mindset and a strong understanding of UHNW audiences and luxury brand positioning.
The Role
You will lead and deliver global PR strategy while managing media relationships, campaigns and brand positioning across key international markets.
Key Responsibilities
- Lead and deliver a global PR and communications strategy aligned with business and marketing objectives
- Position the brand as a leading authority within luxury design and the wider lifestyle sector
- Drive international media exposure across the UK, US, Europe, Asia and the Middle East
- Secure high-quality, non-paid editorial coverage across top-tier print and digital publications
- Build and maintain strong relationships with senior luxury media and key industry contacts
- Develop and execute PR campaigns, brand narratives and storytelling strategies
- Manage press opportunities including interviews, exclusives and media events
- Support thought leadership through speaking opportunities and profiling senior leadership
- Identify and drive commercial opportunities including partnerships, collaborations and brand extensions
- Oversee events, activations and awards submissions to enhance brand visibility
- Track performance, report on PR activity and ensure alignment with wider marketing initiatives
The Candidate
- Minimum 10 years’ PR experience within luxury sectors such as design, fashion, lifestyle or hospitality
- Proven track record securing top-tier global media coverage
- Strong existing network of international luxury media contacts
- Experience working with UHNW audiences and premium brands
- Excellent written communication and storytelling skills
- Strategic thinker with strong commercial awareness
- Ability to work autonomously while collaborating with senior stakeholders
- Highly organised with the ability to manage multiple projects and deadlines
- Experience working within integrated marketing environments
- Professional, discreet and confident representing a luxury brand at senior level
Working Arrangement
- Freelance / independent consultant
- 2–3 days per week
- Close collaboration with Marketing Manager, Founders and Directors
Location: Central London
Due to a large volume of applications, only shortlisted candidates will be contacted.
